Who Are We?
Our team consists of people who are sensitive to beauty—both inner and outer. For us, beauty is so diverse that it cannot be confined to rigid standards. We believe that true value lies in health, harmony, mental balance, as well as the wisdom and confidence that grow with age.
Our mission is to create communication that centers around people—their needs, aspirations, and values. We collaborate with brands that seek to inspire beauty in its fullest sense, from visual aesthetics to health, well-being, and a holistic approach to life.
What Sets Us Apart?
We redefine beauty standards, moving beyond the traditional notions of youth and physical attractiveness. At the heart of our philosophy is the idea of aging beautifully—embracing life with passion, awareness, and a deep sense of self-worth.
Our inspiration comes from people, their stories, and diverse perspectives. We believe in harmony, authenticity, and genuine care for individuals at every stage of life.
We create projects that inspire, captivate, and foster lasting connections between brands and their audiences. Combining creativity, professionalism, and sensitivity, we help brands communicate what truly matters—with elegance, authenticity, and a touch of wonder.
Our Team
JOANNA ŚMIETANKA
A marketing strategist and brand image expert with 22 years of experience in advertising, PR, and social media.
A PhD graduate who researched healthy and beautiful aging—free from exclusion and ageism. Author of scientific and industry publications, passionate about a holistic approach to health, aesthetics, and medicine, with a special focus on senior well-being.
She has led over 100 marketing campaigns, seamlessly combining creativity with professionalism. Her extensive experience in event organization ranges from intimate corporate gatherings to large-scale music festivals with tens of thousands of attendees. For many years, she worked as a music manager, supporting artists’ cultural development.
She collaborates with celebrities and influencers who prioritize authenticity, ensuring that her projects are based on real product experiences—building trust and lasting connections with audiences.
As a university lecturer for 17 years, she has been inspiring new generations by sharing her hands-on expertise in communication, advertising, and brand development.
KAROLINA TRAWINSKA
From model to photographer, her journey has always been about celebrating beauty—whether in fashion, faces, or fleeting moments. With over a decade of experience in front of the camera, she discovered her true passion behind the lens, where she could shape stories through light, composition, and emotion.
Today, she merges her deep understanding of fashion with a refined, minimalist aesthetic, crafting visuals that feel as personal as they are professional. Her work is defined by a sensitivity to detail, an appreciation for natural beauty, and an effortless elegance that resonates across fashion, beauty, and portrait photography.
What matters most to her? Connection. Whether she is capturing a campaign for a brand or an intimate portrait, she believes every image should tell a story—one that feels honest, powerful, and full of life. She brings light, both technically and emotionally, to every project, creating a space where her subjects feel confident, comfortable, and truly seen.
When she’s not behind the camera, you’ll likely find her sipping coffee at a Parisian café, wandering the city for inspiration, or planning her next creative adventure—always looking for new ways to capture the world’s beauty through her lens.